19 Lessons from United Airlines on How To Build A Crappy Survey
As I was boarding my fourth airplane for the week, I noticed a wifi decal on the fuselage. I’ve used wi-fi on planes before (primarily Virgin America, my favorite airline), but this was the first time...
View ArticleSpoolCast: The Power of Ad Hoc Personas: Truly Practical Methods to Get Your...
Duration: 33m | 17 MB Recorded: April, 2010 [ Subscribe to our podcast via ←This link will launch the iTunes application.] [ Subscribe with other podcast applications.] [ Transcript Available ]...
View ArticleTips for Recruiting Research Participants
Our good friend, Dana Chisnell, wrote a fabulous answer on Quora, sharing her tips on recruiting participants for user research: Do the recruiting yourself. This gives you bonus research data about...
View ArticleUIEtips: Usability Testing – Oh, The Things You Can Learn
Almost 23 years ago, UIE started with the goal of conducting usability tests for clients. For many years, we made quite a good business of this. Now, it feels like we do our best to convince people...
View ArticleUIEtips: Fast Path to a Great UX – Increased Exposure Hours
Today’s UIEtips article will upset a lot of folks. They won’t like what our research has turned up. They’ll claim we’ve got it all wrong. And they might be right. Yet we have data — lots of it. And...
View ArticleUIEtips: What to Expect When You’re Not Expecting It
Even the best of plans can go awry. We role play in our head how a usability test will proceed, understand the objectives at hand, and do a rigorous job of screening the participants. But what do you...
View ArticleSteve Portigal – You’ve Done All This Research… Now What?
Conducting research and gathering data are crucial parts in the process of creating great design. But once you have all of the data, what do you do with it? How do you know you’re extracting the right...
View ArticleJared Spool – The Essential Principles Behind Great Design Principles Live!
This is a session sample from our Philadelphia Web App Masters Tour stop. You can still catch Jared at our Seattle or Minneapolis stops. Great design principles guide your team to creating designs...
View ArticleUX Design when Time, Money, and Support is Limited
You’re going to want your entire team to see our next UIE Virtual Seminar on Thursday, July 21, UX Design when Time, Money, and Support is Limited with Cennydd Bowles. In this 90-minute online seminar,...
View ArticleTask Success Rate – Is that the right way to judge a usability test?
Over at the Boxes and Arrows LinkedIn discussion group, Carrie asked: What is a good success rate for a usability test task? We just conducted user testing on a site map. So we have success rate...
View ArticleUI16 Spotlight: Immersive Field Research Techniques with Steve Portigal
[In essence, the User Interface 16 Conference is all about the full-day in-depth workshops. This is my third entry in our series to introduce you to the amazing workshop faculty we've assembled.] More...
View ArticleMaterials from the Web App Masters 2011 Tour Are Now Available
If you weren’t able to attend this year’s Web App Masters Tour, we have the next best thing for you and your organization: Web App Masters 2011 OnDemand. This is your opportunity to hear all 12 Masters...
View ArticleSteve Portigal – Immersive Field Research Techniques
[ Transcript Available ] You can’t ask people what they want. They can’t tell you. The answer is almost always narrow in focus, concerned with the here and now rather than the future. How do you get...
View ArticleDo users change their settings?
[Thanks to Yaniv Sarig, who translated this post into Hebrew.] Back in the early days of PC computing, we were interested in how people used all those options, controls, and settings that software...
View ArticleUIEtips: 3 Questions You Shouldn’t Ask During User Research
When we prepare for our user research sessions, it’s easy to focus on the questions we should ask. But what about the ones we shouldn’t ask? Our goal, of course, is to learn everything we can. We need...
View ArticleUIEtips: Why I Love Taking Teams On Field Visits
I took four years of Latin in high school, which has not been useful in my job, except to generate my own Lorem Ipsum copy. However, part of the curriculum involved looking at lots of pictures of...
View ArticleLou Rosenfeld – Beyond User Research Live!
[ Transcript Available ] This is a sample of Lou Rosenfeld’s, Beyond User Research, from the 2011 IA Summit. UX professionals have made a lot of progress in large organizations. Companies realize the...
View ArticleKim Goodwin’s 5 Essential Questions for Great Design
One of the joys of putting together a conference, like the annual User Interface Conference, is the great conversations I have with all the smart people who show up. This year was no exception, and one...
View ArticleWhy People Adopt Or Wait For New Technology
On the Quora, Alexia Tsotsis asked an interesting question: What are the key differences between “Normals” (normal mainstream users) and tech early adopters? Here’s the answer I posted: I’ve been...
View ArticlePutting An End To An Opinion War
Opinion wars kill design projects. An opinion war happens when two or more people hold strongly held opinions that are in opposition of each other. Opinion wars can get messy. They can stop a team in...
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